As a community, our goal is to push our businesses to the next level. Our membership consists of experienced, successful female professionals who span across many industries, experiences, and decades.

Meet the team

Sherry Deutschmann

Founder and CEO

Sherry Deutschmann is a serial entrepreneur, author, and passionate advocate for entrepreneurship. In 2019, Sherry founded BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses.

Prior to founding BrainTrust, Sherry was founder and CEO of LetterLogic, Inc., a company she grew to $40 Million and sold in 2016. LetterLogic was named an INC 5000 company (fastest growing privately held businesses in the US) for ten consecutive years.

Sherry attributes the success of LetterLogic to its unique culture in which the needs of the employees came before those of the customer or shareholder. That culture led Sherry and LetterLogic to be featured in the New York Times, Forbes Magazine, Business Leaders, INC, and Fast Company. Sherry was honored by President Barack Obama as a White House Champion of Change in 2016. Sherry’s book, Lunch with Lucy – Maximize Profits by Investing in your People, was released in March, 2020 and received national honors, winning both the 2021 Gold Foreword Indies Business Book Award and the 2021 Bronze Axiom Business.


Jessica Lyle

Director of Learning and Professional Development

Jessica is and avid traveler a with a passion for learning. She holds Masters’ degrees in Teaching and Education. Truly, she’s nerd for instructional design and creating meaningful learning experiences.

Prior to joining BrainTrust, Jessica taught middle and high school Social Studies in both American public schools and international schools. She believes that curious conversation with people different from oneself is integral to personal growth. She’s passionate about social justice, active citizenship, and pizza.

Kryshee’ Pritchard

Director of Business Operations

Kryshee’ (pronounced Chris-Shay… don’t worry, she’ll help you through it) is the go-to person for all your application, on-boarding, and membership questions.

When she’s not integrating new members into this community, she’s trying a new recipe, sneaking off for a weekend getaway with her husband, or deep into a fantasy novel – be sure to ask her what she’s reading… or writing! Kryshee’ has a passion for elevating women’s platform and lifting their voices.